A chain is only as strong as its weakest link.
Web design as a whole comprises many smaller attributes, all of which must be equally respected to properly tell your story, inspire trust and retain the attention of your audience. As a complete package this is known as “experience design.” It is an understanding of how all of the aspects of a website play into an overall experience, and offering the best possible solution at every turn with intuitive options and a reduction of obstacles.
Mark Wyner Design covers the full spectrum of web design/development with an array of services:
- Visual design
- Creating a successful visual-experience which engages people, reinforces brand and amplifies stature.
- Advanced user interface (UI) development
- Making websites accessible to everyone, including those with disabilities. Semantic markup built on web standards improves load times, augments search-engine ranking and successfully serves content to virtually any browsing device and platform. And compliance with both Section 508 of the Rehabilitation Act Amendments of 1998 and the W3C’s Web Content Accessibility Guidelines (WCAG), ensures web content is available to those using screen readers or keystrokes to harvest information and navigate a site.
- Search engine optimization (SEO)
- Establishing a solid concept of what a website has to offer, and methodically preparing that information for search engines.
- Information architecture/design
- Facilitating information seeking with relevant page structure, intuitive labeling, and a logical hierarchy of information.
- Web application development
- Backing up our front-end solutions with a suite of applications for content management, RSS publishing, local searching, eCommerce, event registration and visitor analysis.
- Web Video
- Recording, editing and optimizing videos for websites. A variety of video players (custom and open-source) are utilized to meet the needs of each scenario.
- Email design/development
- Supplementing websites with email templates, subscription utilities and advanced administration/reporting utilities.
- Custom blog design/development
- Seamlessly integrating blog technologies into existing website templates, enabling two-way dialogue and simplifying news publishing.
- Content authoring
- Supporting an experience with an appropriate voice, and methodically crafting content which is conducive to SEO.
